Operation PR

Oh Kate, so predictable. First the revelations, then the pathetic attempts at personal redemption.

Now that everyone knows about her coke habit, she's trying to rescue her precious brand by allegedly ditching walking health vacuum Pete Doherty. But what the 'save face by numbers' PR plan didn't tell Kate was that H&M would then ditch her. Still with £30m in the bank, I'm guessing she's not too worried.

On the other side of the Atlantic, another PR operation was under way. That poor, poor unloved and discarded (and only worth, say, £50m) Jennifer Aniston was trying to get her slice of the publicity pie and prove she's nobody's victim.

Talking to chatshow sofa queen Oprah, Jen said she was ready to date again. Cue cheers and applause from the audience. In fact they cheered and applauded everything Jen said. God knows what they would have done if she'd actually said anything interesting involving Angelina, a lead pipe and a dark alley. Maybe they've have jumped up and down on the sofa like a kid jacked up on E numbers and professed undying love? No, only the guests do that.